Kelly K. Wang is a New York-based UX/UI product designer. She creates digital experiences with a focus on UX, an eye for detail, and a blend of aesthetics and functionality.
Work


Exploratory


Resume


Vectice - UX/UI Designer
July 2021 - Current

Drove the design efforts for the web app, taking charge of the design at all stages in the life-cycle. Delved into rough feature requests and transformed them into comprehensive designs. Championed initiatives and skillfully communicated finalized designs to stakeholders, ensuring their understanding and buy-in.

  • Conducted interviews and usability tests on data scientists to understand their needs; translated feedback into design enhancements.
  • Bridged product and engineering teams, quickly iterating wireframes for validation, and defining pixel-perfect designs for hand-off
  • Created and managed the Design System, component interactions, typography, brand guidlines etc. ensuring consistent experiences across products
  • Designed a new logo and new brand identity and created a new Vectice site with 50+ pages. This increased the session duration and page views by ~60%.
  • Participated in sprint planning sessions, aligning UX project plans to the roadmap.
  • Established a common UX language across engineering and QA teams for prioritizing UX considerations.
  • Identified and fixed visual UI bugs using HTML/CSS.

Keep Path - UX/UI Designer
June 2021 - July 2021

  • Leveraged card sorting & tree testing methods to create a new navigation system that reduced average task time for key user journeys by 30%.
  • Led kickoff meeting and six stakeholder meetings to establish scope, assess business requirements, and communicate the end-to-end UX process.
  • Redesigned an employee dashboard and two other key screens based on insights discovered by interviewing 20 target users, conducting heuristic analysis on competitors. This resulted in an increased of user control and flexibility of the app and a more clear information architecture.

DFI Systems, LLC. - UX/UI Designer
May 2020 - Nov 2020

  • Designed DFI’s mobile app, web app dashboard for data analysis, and the customer-facing form website from sketches to prototypes
  • Collaborated cross-functionally in the product development process, from workflow analysis to QA
  • Conducted stakeholder interviews to gather business requirements and performed user research through contextual inquiry to identify users pain points 
  • Designed the brand identity, logo, and icons, ensuring consistency across products

Education


New York University, College of Arts and Sciences
Major: B.A. Economics | Double Minor: Web Programming & Applications and Business
2017 - 2021

Springboard UX/UI Design
700+ hours in UX/UI methodologies and technologies
2020 - 2021

Parsons School of Design | The New School
2D Graphic Design, Intensive Studies Program
2018

Skills


Design Skills

Product Design, Interaction Design, Prototyping, Wireframing, User Research, UI Design, Graphic Design, Data Visualization

Design Tools

Figma, InVision, Adobe XD, Photoshop, Illustrator

Coding

HTML, CSS, Javascript, jQuery, P5.js, Python

Hobbies

Djing, Oil painting
Activities

ACE Fashion Show | Co-Executive Director

2017 - 2021

  • Produced a themed fashion show platform for established luxury brands and ten emerging designers
  • Secured fashion brand sponsorships by developing a sale pitch, generating leads, reaching out to contacts (via email and in-person), and communicating key sponsorship benefits
  • Led bi-weekly meetings of ~40 members and established relationships across NYU organizations

Asian Cultural Union | Marketing Committee

2018 - 2021

  • Plan various events monthly, with turnouts of 100+ students, in Excel to allocate each officers’ tasks and to manage event budgets, time schedules, and member outreach strategies
  • Coordinate the timing and content of social media posts and create visuals for promotional material on Photoshop






About Me
Hey there! I’m a designer based in NYC, who thrives in fast-paced environments and strives to flesh out elegant, yet functional experiences.

My design philosophy is shaped by my diverse background, especially at startups where adaptability and wearing multiple hats are key - from product design, project management, UX/UI design to graphic design.

This combined with my background in web-programming and passion for 2-D design, uniquely equips me to address UX/UI challenges with a comprehensive and nuanced perspective.

Outside of work, I spend time with friends and family, enjoy DJ-ing, paint landscapes, and take on my own exploratory graphic design projects. I'm originally from Atlanta, Georgia and love pulled pork and yellow peaches.

I would love to hear your story as well!

Let's connect! Or chat with me at wangkellyk@gmail.com.